Sofia Martinez: “Every time automation made something cheaper in history, total demand for it…”

Sofia Martinez @sofiamartinez · 2026-09-28

Every time automation made something cheaper in history, total demand for it went up, not down. Efficient steam engines made coal cheaper and coal consumption surged.The examples stack up: the printing press expanded literacy instead of killing scribes' relevance. Spreadsheets grew analyst jobs instead of eliminating accountants. ATMs increased branches and tellers instead of emptying bank lobbies. Same rebound effect, different century.

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